Master Your Operating System
A sport-based mental fitness program that builds resilience, focus, and confidence in young athletes—proven by science, delivered through play.
In a world designed to hack your attention, self-regulation is the key skill—learning to calm your mind under pressure so you can perform when it matters most
Distraction is engineered. Anxiety is rising. The average teen spends 8+ hours on screens and checks their phone 144 times daily—with zero tools to focus or manage pressure.
IA builds the mental muscles that allow athletes to regain control over their attention.
The Product:
Self-Regulation
Your unfair advantage.
Delivered Through
Athletic Play
Skills disguised as movement and games
Real Pressure
Performance moments that activate growth
Science-Backed
Proven by two randomized trials
Delivered by
Local Mental Performance Coaches
Sport-psychology specialists who turn science into action. They teach through movement, challenge, and play—so youth can develop resiliency tools in real time. IA is the only evidence-based mental performance training built for mental health outcomes, and our coaches bridge research and real life in the moments that matter.
Core Value Proposition
Train Mental Skills Like Muscles
Progressive overload for the mind
Built for Today’s Brain-Hacked Environment
Combat digital distraction with attention and control
RCT-Proven.
Zero Stigma.
High engagement
validated by science, delivered through sport
The Science:
Self-Regulation Works
Results from Two Independent Randomized Controlled Trials
Alvord Unified (2024)
15%
Significant
increase in persistence under stress
regulation gains across contexts
30%
67%
increase in at-home skill use
reduction in anxiety symptoms
San Diego Unified (2023)
87%
300%
improvement in performance under pressure
increase in mental skill use
Broad generalization from sport to classroom to home
KEY FINDING
“IA demonstrates rare ability to generalize coping strategies across school, sport, and life.”
— Dr Brendan Rich, Lead Investigator (2024),
Chair Psychology Department, The Catholic University of America
RCT results research conducted by:
Brendan A. Rich, Ph.D.
Chair & Associate Professor, Department of Psychology
Director, M.A. in Psychological Science Program
Director, Child Cognition, Affect, and Behavior Lab
Catholic University of America
Marc Lochbaum, Ph.D.
Professor, Department of Kinesiology & Sport Management
Texas Tech University
The Shift:
From Mental Health to Mental Fitness
Intellectual Athlete
Old Model
Build what’s strong
Fix what’s wrong
High-engagement athletic play
Classroom circles
Coach’s voice
Clinical tone
Stigma
Pride and adoption
Abstract reflection
Real-time, in-game practice