Train Your Mind Like a Muscle.

The evidence-based mental fitness system for youth athletes—validated by randomized controlled trials and designed to scale across teams, schools, and with individual athletes

IA is a scalable, play-based mental fitness curriculum delivered by certified mental performance instructors who train athletes to master breathwork, self-talk, visualization, and real-time stress recovery


Proven to Work Under Pressure

Validated through two randomized controlled trials with over 300 athletes:

  • 87% improvement in performance under pressure

  • 67% reduction in anxiety symptoms

Skills trained through IA transferred from sport → classroom → daily life.

See Real Results from Young Athletes

Why IA Works

IA combines three evidence-based sport psychology skills—breathwork, self-talk, and visualization—into real-time resets and routines that athletes practice under pressure. By teaching youth how to regulate their nervous system, redirect their inner voice, and mentally rehearse success, IA conditions a reliable stress-response pattern that transfers from sport to school to everyday life..

  • The anchor that keeps athletes grounded under stress—the cornerstone skill for self-regulation and mental well-being. We teach athletes to use breath as a remote control for their physiology: slowing heart rate when nerves spike, bringing energy when lethargy hits, and stabilizing the nervous system on demand. When you can direct your breath, you can direct your internal state—confidence, focus, and composure follow.

  • the athlete's mental rehearsal room—where confidence is built before a single rep is taken. We teach athletes to run vivid, sensory-rich "mental reps" that prime the brain: seeing the movement, feeling the rhythm, hearing the environment, and rehearsing their response to both success and mistakes. This imagery prepares the mind to stay composed when reality gets loud. When athletes see themselves handle adversity beforehand, the moment feels familiar, stress drops, and they compete with intention instead of fear.

  • the athlete's inner play-by-play—the voice that either lifts them or limits them. Under pressure, that voice spirals into doubt and fear unless trained. We teach athletes to shape their inner dialogue deliberately: replacing "I'm going to mess up" with confident, action-oriented cues that keep them present and resilient. When athletes control their self-talk, they control their emotional state, decisions, and performance. A trained inner voice becomes a competitive advantage when the moment gets loud.

Choose your Model

1:1 Mental Performance Coaching

Best for: Individual athletes facing anxiety, confidence issues, or performance blocks
Includes:

  • Dedicated mental performance coach

  • Customized training plan

  • Real-time skill practice & progress tracking

  • Movement-based sessions that teach skills under stress

Team Training (Pre-Season / In-Season)

Best for: Coaches who want mentally prepared athletes
Includes:

  • Pre-season resilience bootcamp

  • In-season performance tune-ups

  • Communication & team-culture tools

  • Coach education integrated into practice

School Programs

Best for: PE departments, sport leagues, or advisory classes
Includes:

  • Semester-long mental fitness curriculum

  • Play-based, movement-first lessons

  • Teacher training & implementation support

  • Measurable outcomes

Coach & Teacher Training

Best for: Adults who want to teach these skills themselves
Includes:

  • Full evidence-based curriculum

  • Training in delivering skills through play

  • Implementation support

  • Certification pathway

Delivered by

IA-Certified Mental Performance Instructors

Our instructors are trained in evidence-based sport psychology and specialize in turning science into action. They teach through movement, challenge, and play—so athletes build real stress-management skills in real time. IA instructors bridge research and lived experience, guiding athletes through the moments that matter with clarity, calm, and confidence.